German Climate Initiatives - Car Makers Selling Emotions

While German Chancellor Angela Merkel makes the climate protection a cornerstone of her policies, Dieter Zetsche (54), CEO of Daimler, applauds her:

“She also seeks dialogue with the industry. In essence, it is in everyone's interest, just as it is everyone's responsibility, to reduce emissions of CO2 and other gases, because there is clear evidence that there is a relationship between carbon dioxide emissions and climate change. But the important thing is to achieve the greatest possible effect with as little effort as possible. Transportation must make a contribution here. But I would emphasize that it is one of many contributions…” Spiegel Interview